Pioneer content marketing firm reimagines its platform for the AI age, with a beta launch slated for fall 2026 — targeting thought leaders, founders, and executives who want to create, produce, and promote books at scale.
NASHVILLE, TN — July 1, 2026 —
Captain of Influence (formerly Content Launch), a pioneer in content marketing and book production services for thought leaders, founders, and executives, today announced a comprehensive rebrand and a bold strategic pivot that repositions the company for the next chapter of its growth. The company’s doing-business-as name changes from Content Launch to Captain of Influence, effective immediately. Content Launch Solutions Inc. remains the parent legal entity.
The rebrand coincides with a fundamental transformation of the company’s flagship platform. The legacy content marketing system — which served thousands of clients across more than a decade — is being completely re-engineered for the artificial intelligence era and will relaunch as the first end-to-end, AI-enabled book production and promotion platform built specifically for thought leaders, executives, and subject matter experts. The platform is expected to enter beta in fall 2026.
“We built Content Launch from the ground up to help businesses tell their stories, establish their authority, and communicate with the audiences that matter most to them,”
said Jon Wuebben, Founder and CEO of Captain of Influence. “Over the last 22 years, our content marketing platform and services served thousands of clients, and we are enormously proud of the role we played in helping companies across virtually every industry communicate their value, grow their audiences, and build real authority in their markets. That work was meaningful, and I’m grateful to every client who trusted us with their brand and their voice.
“But the world has changed profoundly, and we’ve changed with it. Artificial intelligence has fundamentally transformed what’s possible in content creation, publishing, and distribution. The opportunity in front of us today is bigger than anything Content Launch was designed to pursue. Captain of Influence is built for this moment. We are going to become the book production and promotion platform of record for thought leaders worldwide — the infrastructure that ambitious leaders, founders, and experts rely on to turn their ideas into published books, and those books into careers, credibility, and impact. That’s the mission. And we’re just getting started.”
The new Captain of Influence platform will integrate AI tools natively throughout the book production workflow — from initial concept development and structured interviews to manuscript drafting, editorial refinement, interior design, cover creation, and full Amazon setup for both paperback and Kindle editions. The promotion infrastructure will also be AI-augmented, enabling thought leaders to launch books, pursue bestseller campaigns, pitch speaker bureaus, and generate media coverage with a level of efficiency and scale that was previously unavailable outside of major traditional publishing houses.
The company’s core ghostwriting and book production services will continue uninterrupted throughout the transition, with the platform layer enhancing rather than replacing the human expertise that has defined the firm’s reputation. Captain of Influence currently works with a select number of thought leaders, entrepreneurs, and executives at any given time, producing books that become foundational to their personal brand, speaking business, and professional legacy.
Key Features of the Captain of Influence Platform (Beta, Fall 2026):
- AI-assisted interview-to-manuscript workflow that captures the author’s authentic voice and accelerates production
- Integrated editorial, interior design, and print-ready file production
- Amazon listing setup for paperback and Kindle editions, including ISBN, Library of Congress, and UPC registration
- AI-powered promotion infrastructure: bestseller campaigns, media pitching, speaker bureau outreach, and podcast placement
- A centralized dashboard giving authors full visibility into every phase of their book’s production and promotion lifecycle
- Built for thought leaders, executives, founders, and subject matter experts who want a professional publishing experience without the cost, and long production timeframes of a traditional publisher and who also want to keep 100% of their royalties and intellectual property
Captain of Influence is currently accepting early access inquiries from thought leaders and executives interested in joining the platform beta. Priority access will be extended to applicants who apply before September 1, 2026.
“A book is still the single most powerful credibility asset a thought leader can own,”
Wuebben added. “Nothing else compresses your ideas, your expertise, and your story into a permanent, portable, shareable artifact the way a book does. We’ve spent 22 years helping people create that artifact. Now we’re building the platform that makes the entire process faster, smarter, and more accessible than it has ever been. The name change reflects who we’ve become. Captain of Influence is a declaration of intent.”
About Captain of Influence
Captain of Influence (formerly Content Launch) is a full-service book production and promotion firm serving thought leaders, executives, founders, and subject matter experts. Founded in 2004 by Jon Wuebben, the company has worked with clients across more than 70 industries in 7 countries, producing books and content marketing programs that have helped hundreds of business leaders establish authority, launch speaking careers, and build lasting professional legacies. The company is headquartered in Nashville, Tennessee, and serves clients nationwide and internationally. The Captain of Influence AI-enabled book production and promotion platform is expected to enter beta in fall 2026. Content Launch Solutions Inc. remains the company’s legal corporate entity.
Media Contact:
Jon Wuebben
Founder & CEO, Captain of Influence
(760) 859-5100
jon@captainofinfluence.com
www.captainofinfluence.com
